At Embutidos Ortiz, we have always embraced the challenge of innovating without forgetting our roots, taking our charcuterie legacy to new horizons. Alimentaria 2024 has been the perfect setting to showcase how our new venture, BBQ Lovers, joins our heritage in a new fusion of tradition and innovation to create an unforgettable sensory experience for all attendees.

RENOVATION AND TRADITION IN AN UNFORGETTABLE STAND
Our space at Alimentaria was a tribute to what we are: guardians of tradition with an eye to the future. The presentation of our new brand, BBQ Lovers, together with the strength of our traditional image, created an atmosphere where every visitor could experience the essence of Embutidos Ortiz.

THE SENSORY EXPERIENCE OF EMBUTIDOS ORTIZ

  • Visual Impact: The new BBQ Lovers identity captured eyeballs, inviting visitors to discover the evolution of our brand.
  • Barbecue Aroma: The smell of barbecue wafting through the air was an open invitation to explore our flavours, creating a multi-sensory experience.
  • Tasting Passion: The BBQ Lovers tastings were a window to the quality and flavour that characterise our products, seducing palates and conquering hearts.

A TEAM UNITED BY ENTHUSIASM
The success of our participation in the fair would not have been possible without the harmony, collaboration and coordination of our team. Together, we have enjoyed our work and sincerely believe that this enthusiasm and commitment has become a key factor in creating a memorable experience for our visitors.

THE LEGACY CONTINUES
The presence of our father, Domingo Ortiz, supporting us in this project, has been a fundamental pillar. His figure represents the continuity and respect for the tradition that has always defined Embutidos Ortiz and which we, as the fourth generation, are going to perpetuate while embracing the future with innovation and creativity.

THANKS AND LOOKING TO THE FUTURE
The fair has exceeded our expectations, with an exceptional attendance of customers, friends, partners and the opening of new business opportunities that we are eager to formalise.

We continue our work with determination to enhance the value of our charcuterie tradition, taking it to the world with our star product and its new image. Our aim continues to be to innovate without losing our essence in order to remain a benchmark for quality and flavour.

To all of you who joined us, thank you for believing in the evolution of Embutidos Ortiz and for being an essential part of our growth. Together we will continue to make history.