Embutidos Domingo Ortiz Moreno SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has implemented various strategic actions related to International Marketing with the aim of improving our online positioning in foreign markets during the year 2021.

 

To this end, it has been supported by the XPande Digital programme of the Chamber of Commerce of La Rioja.

The actions carried out are aimed at improving the positioning of our products in the international market and promoting their knowledge among those people who are not initiated in the world of sausages and its culture. The mobility restrictions caused by the pandemic have prevented us from carrying out several face-to-face actions in the target countries, so we have adapted our International Marketing Plan to the digital world and to the current conditions.