- Promoted by FIAB with the support of AECOC, ASAJA, COAG, Cooperativas Agro-alimentarias, Hostelería de España, Marcas de Restauración, PROMARCA and UPA.
- It highlights the importance of the values, quality and safety of the Spanish food chain and its products, which, together with other factors, make Spain the healthiest country and soon the country with the highest life expectancy in the world.
The food and beverage sector is launching #somosNutrisensatos, a movement created to promote and defend the model of sensible nutrition, based on a varied, balanced and sufficient diet and healthy lifestyle habits, as well as taking action against food hoaxes and misinformation.
#somosNutrisentatos is promoted by the Spanish Federation of Food and Drink Industries (FIAB), with the support of AECOC, ASAJA, COAG, Agro-food Cooperatives, the Spanish Hotel and Catering Industry, Restaurant Brands, PROMARCA and UPA.
The movement highlights the importance of the values, quality and safety of the Spanish food chain and its products, which together with other factors make Spain the healthiest country and one of the countries with the highest life expectancy in the world.
Thus, according to the Bloomberg Global Health Index 2020, Spain is at the top of the ranking of the healthiest countries in the world. Among other factors, the report points to the Mediterranean dietary pattern followed by Spaniards, as well as their varied cuisine and the regular practice of moderate physical activity, as some of the key aspects that have contributed to Spain’s rise from sixth place to the top of the ranking in just three years.
Furthermore, according to the ranking of the Institute of Health Metrics and Evaluation (IHME), Spain will reach an average life expectancy of 85.8 years in 2040, a figure significantly higher than in 2016, which was 82.9 years, which would mean that we would overtake Japan.
For this reason, #somosNutrisensatos is kicking off with a digital campaign in which, in addition to members of the food chain, other groups and individuals such as doctors, nutritionists, chefs, athletes, etc. are invited to join.
This great movement, in addition to highlighting Spain’s gastronomic wealth and the role played by companies and workers throughout the food chain, also highlights the fact that our country has more than 350 designations of origin and more than 300 Michelin stars, data that demonstrate the central role of food in our identity and culture.
“It is an unquestionable fact that Spain has a high quality of life. Despite the terrible effect of the pandemic, Spain is still one of the countries with the highest life expectancy. We are proud that food is a very important factor contributing to this recognition and we, the representatives of the food chain, will continue to strive to maintain this status that characterises and distinguishes us throughout the world,” say the promoters of this movement.
Against misinformation and hoaxes
At the same time as consumer interest in nutrition and health has grown, the food and drink sector is one of the most exposed to fake news, accounting for 30% of the hoaxes circulating on social networks in 2019 and almost half in 2022, according to a study by Gartner Consultores for CECU. The report also warned that 60% of those who receive this type of content change their opinion about the product in question.
One of the aims of #somosNutrisensatos is therefore to bring common sense to many questions related to nutrition and health and to encourage citizens to turn to reliable and scientifically rigorous sources.
“The links in the chain are concerned about these messages which, lacking scientific backing, sow doubts in the consumer. Disinformation that questions the quality and safety of our gastronomy causes social alarm and, in many cases, leads consumers to unjustifiably banish certain products or ingredients from their diet”, these organisations regret.
For the promoters of the movement, a Nutrisensato consumer follows a varied and balanced diet, adapted to their tastes and nutritional needs and takes into account the frequency of consumption and portions; maintains healthy lifestyle habits and takes care of their rest and sleep habits; is a consumer informed through truthful and scientific sources, who questions the hoaxes and myths about food; is interested in nutritional issues and reads product labels; applies his or her knowledge to combine foods appropriately; respects all food trends and habits and does not demonise products or ingredients; enjoys food, the pleasure of eating, understood as a way of sharing and socialising our products and as part of our identity and tradition. Furthermore, they are responsible consumers, whose habits have an impact on sustainability and the reduction of food waste.