Embutidos Ortiz increases its international presence thanks to XPande Digital Programme

Embutidos Domingo Ortiz Moreno SL has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched various strategic actions related to International Marketing with the aim of improving our online positioning in the markets exteriors during the year 2021.

For this, it has had the support of the XPande Digital program of the La Rioja Chamber of Commerce.

The actions carried out are aimed at improving the positioning of our products in the international market and promoting their knowledge among those who are not initiated in the world of sausage and its culture. The mobility restrictions caused by the pandemic have prevented us from carrying out several face-to-face actions in the target countries, so we have adapted our International Marketing Plan to the digital world and current conditions.

 

Logroño, 20 January 2021